Gross sales of top-selling mint vape halted by Juul
In an announcement Thursday, Juul mentioned it made the choice to halt mint gross sales “in mild of” new information launched this week displaying mint’s reputation amongst underage vapers. The research indicated that teenagers’ desire Juul merchandise and that mint is their favourite taste.
Chief Govt Officer Ok.C. Crosthwaite mentioned Juul will instantly cease accepting orders for mint liquid-nicotine pods from retailers, and likewise will cease promoting the merchandise on-line.
The newly launched information, he mentioned, “are unacceptable and that’s the reason we should reset the vapor class within the U.S. and earn the belief of society by working cooperatively with regulators, attorneys basic, public well being officers, and different stakeholders to fight underage use.”
He added the corporate “will help the upcoming FDA taste coverage” and can observe the company’s course of for getting authorization to promote its merchandise.
Juul mentioned that it now sells two sorts of tobacco-flavored e-cigarettes and one menthol vape, and won’t rebrand mint beneath some other identify except cleared by the FDA.
The administration’s anticipated ban on flavored vaping merchandise is a response to the surge in youth vaping. In September, President Trump vowed to take away all nontobacco-flavored vapes from the market, together with menthol.